Entain Acquires Angstrom Sports for £203 Million to Optimize Sports Betting Offerings

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Entain Group, one of the global leaders in sports betting and gaming operations, has announced the acquisition of Angstrom Sports, a specialist US provider of sports betting forecasting and analytic solutions. According to the operator, the acquisition deal will be closed for the total of £ 203 million. The total will reportedly be split into an £81 million payment and a certain number of installments totaling a maximum of £122 million and due for payment over the three-year period.

Entain Acquires Angstrom Sports for £203 Million to Optimize Sports Betting Offerings

About the Provider:

Angstrom Sports is a provider specialized for the analysis of sports betting data aimed to help operators and players avail of the data supplier’s forecasting and modelling capabilities. The scope of Angstrom’s offerings is featured by speed and accuracy as the highly desired properties of its modelling process that made the supplier stand out. The fact that the company expanded its high quality products across the US sports betting market seems to be the reason for Entain to include the talented provider into the group’s organizational chart.

Unrivaled Betting Experience:

Entain will use the acquisition to remain the only operator with a complete in-house sports betting analytic technology that will facilitate more predictive – and more secure – risk and pricing procedures for the operator’s US sports betting business. According to the company, ”the combination of Angstrom’s innovative data-driven capabilities alongside Entain’s global scale and market leading platform will offer [their] customers an unrivaled US sports betting experience.”

Beneficial Acquisition:

With the in-house sports betting tools now brought a level up, the operator will be in a position to expand the number of betting opportunities for players, who will be able to take advantage of the high-end analytics to optimize their wagering preferences. At the same time, Entain will reportedly benefit from the accelerated price analyses and risk management procedures over the long term.

Unlocking Opportunities:

Jette Nygaard-Andersen, CEO of Entain, commented: “We are delighted that Angstrom will be joining Entain, enabling us to accelerate the development of the Entain Platform. Their next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM’s US sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering.”

Nygaard-Andersen added:This acquisition will provide our customers with an unrivalled sports betting experience underpinned by enhanced in-house data-analytics, a global platform and market leading brand.”

Bringing Best Products to Customers:

Sion Colley, CEO of Angstrom Sports, said: “We’re excited to join forces with Entain to continue delivering unique and exciting betting opportunities across US sports. Entain shares Angstrom’s passion for innovation and our partnership will enable us to realise our ambitions in bringing best in class products and experiences to sports betting customers through Entain’s market leading global brands.”

The acquisition is expected to be completed in the third quarter of 2023.

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